ITC SME Trade Academy – Setting up an Export Marketing Strategy

This course offered by International Trade Centre’s Trade Academy introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by adopting a strategy based on the export marketing process, and by adhering to certain key principles.


The course is delivered in three modules and takes a total of 4 hours over a 2-week period. The course is free of charge. Check the ITC Trade Academy website for the first next starting date and how to enrol.