ITC SME Trade Academy – Export Sales and Negotiaton
This course introduces participants to a number of sales and negotiating tactics, with a focus on preparing them to attend a sales meeting with a potential international client. It begins by introducing the concepts of a value proposition and a sales pitch, two essential tools to effectively presenting a product or service. The course then continues by taking participants through the preparation process for a sales meeting, which it organizes as a series of 6 logical and sequential steps. Finally, participants are presented with several negotiating strategies, styles and tactics to deploy in a sales meeting, depending on the particular long-term or short-term outcomes which they wish to achieve.
The course is delivered in three modules and takes a total of 4 hours over a 2-week period. The course is free of charge. Check the ITC Trade Academy website for the first next starting date and how to enrol.